Category Archives: Life

Sexy, sporty Goth girl

Why Fitness Has Gone Goth

The image of fitness has changed. So has “Goth”. If you look back to the ’80s, Goths and punks were portrayed on television as a group of malcontents, curiously propelled by…

Author Yukio Mishima, photographed by Eikoh Hosoe.

Are Muscles Useless?

The “Meterosexual” has been replaced by the “Spornosexual”. You’ve seen him. He is the male that inhabits gyms, pumps his body up, and tans and grooms himself purely for show. A cynic…

Is menswear feminizing men?

Is Fashion Feminizing Men?

“Menswear is getting more feminine,” The Wall Street Journal announced last week. “Vivid colors like turquoise, floral prints, and pattern mixing are the latest trends—for guys. So are lapel flowers,…

Sustainable jewelry by LZZR

LZZR Launches New Sustainable Jewelry Collection

Beauty meets sustainability in the work of LA-based jewelry design label LZZR. Worn by musician’s American Authors, fashion bloggers Viviere Bella, Stylists Emily + Merritt, Actress Grace Helbig and others, LZZR…

dressaddict-collection-2014

Casual Elegance: DRESSADDICT launches new menswear and womenswear lines

“It’s about being unique and enigmatic,” says Artem Gryshchenko about the new men’s and womenswear collections by DRESSADDICT by Artem & Victor. The Kiev-based fashion design label has continued to develop its…

Derrick Coleman of the Seattle Seahawks.

Power is Inside: Derrick Coleman’s Moving Ad for Duracell

If you’re like me, you loathe those ads that appear before almost every video now on YouTube, and fixate on the five second countdown until the click “Skip Ad” button…

corporate karma, an article on capitalism and ethics

Corporate Karma: Better Values Means Bigger Rewards

There’s a tendency to believe that values are an obstacle to “making money.” And certainly we can all think of companies that have no problem with behaving unethically for an extra…

absolut-transform-today-ad-campaign

Selling the Guts of Creativity: ABSOLUT’s New Ad Campaign

“[C]hanging things, breaking things, challenging conventions and recreating themselves in order to become something more,” this how ABSOLUT describes the four creatives it has recruited to its latest advertising campaign,…

Plus size model Crystal Renn.

Why Plus Size will be the Future Waif

Last week, the all-American brand Abercrombie & Fitch announced that it too would begin using “plus size” models. It’s a big leap for a company whose catalogues have been mocked…