“Worn My Way,” says Puma, “is all about being yourself and sharing your individuality.” The sneakers (or “trainers” if you’re speaking British, rather than American, English) giant has set up microsite, wornmyway.com,…

In the last quarter of 2012, American Apparel lost a whopping $11.2 million (more than double its actual net income). Even before this, critics had all but written the company off…

“Japanese ad agency Absolute Territory PR has begun paying young women to wear advertising on their legs. The women must be at least 18-years-old, and they must be connected to at…

Pepsi’s just-launched ad campaign with Beyonce encapsulates the rebranding strategy of the soft drink that has traditionally been seen as number two to Coke. “Consumers are seeking a much greater…

Everyday products can, we’ve discovered, be repackaged and rehabilitated. Mash potato, regarded, only a decade ago, as a food made by mother for their children, is now a staple of…

Men respond negatively to portrayals of the masculine sex in advertising, says Cele Otnes, professor of advertising and of business administration at the College of Business, Illinois, in the USA….

“There’s a lot of discussion right now in fashion not about the US consumer, but about the global consumer,” remarked Sally Singer — editor-in-chief of T, the New York Times style magazine — on…